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Robert Tandberg

Print campaign for the Robert Tandberg furniture supplier located in Oslo, Norway, as well as the Italien and Scandinavian suppliers such as DADA, Molteni, Fritz Hansen and Cavall.

The main challenge was to incorporate a solid branding recognition for Robert Tandberg while having focus on each product and supplier, and creating a flexible system for a series of ads. In previous trials, the Robert Tandberg logo only consisted of the RT symbol, in return creating nearly zero return. By creating a space for the branding of the Robert Tandberg, including the full name, store hours, address, and website, the viewer understood that these were ads for the store, and not just the product.

The ads were created for D2 magazine in Fall of 2007 with weekly rotation in Norway, including the first edition of the new magazine.
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